Today was the announcement of the new Apple iPod lineup for the 2007-8 holiday season.Â The Shuffle was refreshed with new, pastel-ish colors. The Nano has been entirely changed, now it’s the “Fatty“, short, squat and now with video, this one intrigues me, I probably won’t get one, but I think it’s cool. The iPod that we all know and love is now called the iPod Classic, nothing too crazy honestly, a huge hard drive of 160GB is now available, but honestly, 160Gb of media is a little much for nearly anyone to consume.
The real treats of the day were the new iPod Touch and the updates to the iTunes Music Store adding WiFi and the Starbucks partnerships. The iPod Touch is basically the iPhone without the phone and 3G connection. All the normal iPod functionality with WiFi and Safari browser added.
So you say, “cool I can surf while I listen in my bedroom, don’t I have a laptop for that already?” Sure you do, and you can also surf anywhere there is WiFi, like Panera, school, a friend’s house or even while cruising the neighborhood and stumbling on an open hot spot.
I think we are living in a time where everyone wants to be connected all the time to all of their information. Not long ago I carried a RAZR phone, an iPod video, and a paper calendar/Moleskine. 3 things have now been combined into 1, the iPhone. I’ve had the iPhone since day 1 and it has changed the way I think about things. I can make a call, surf the web, and listen to podcasts without giving a second thought to how to do it, it just works.Â I’m grateful for something like that, simplicity is key to success in this case I think. We are all connected with Facebook, MySpace, IM, SMS, blogs, podcasts, YouTube, Twitter, Pownce and Lord knows what else. We’re connected and demand to be connected all the time to everyone we know. We don’t write letters, we email; we don’t make a quick call for info, we text message. We’re connected and technology makes it possible to be even more so.
With the announcement of the Starbucks partnership and WiFi iTunes Music Store not only can I hear a song at the stor and then instantly purchase it, a true stroke of business genius if you ask me, the impulse buy possibilities are amazing. I can also be connected anytime I’m out.
Surely if you look in most of America today you can find a Starbucks close by.Â It’s where we hang out, it’s the meeting place for executives and house wives, for students and senior citizens. It’s a nice place to have a cup of whatever-your-flavor-is-this-week and to chat with friends new and old.
Normally I would have to pay to connect to the WiFi at Starbucks, T-Mobile as far as I know, but now, I own and iPhone (or the new iPod Touch) and I can be connected for free. That’s amazing. The penetration of these things is huge, nearly a million iPhones have been sold and I’m sure the Touch won’t be far behind after the holiday season. Being connected at the neighborhood meeting spot is just another way that we can stay in touch with those around us who aren’t around us physically. I can Twitter while I talk to my best friend face to face and tell 100 people instead of 1.
I want to be connected. I want to have it all, but simply. I don’t want to carry 3 devices, subscribe to half a dozen WiFi carriers and worry about compatibility, an iPhone, an iced tea, and good friend, that’s all I need. I think today was about making connections, simple connections that make this complex world bearable.